Property
Boston Red Sox
FSG's flagship property and a cornerstone of American baseball. FSM drives integrated partnerships at Fenway Park and across the Red Sox commercial ecosystem.
Property
Liverpool Football Club
Since FSG acquired Liverpool F.C. in 2010, FSM has elevated LFC's partnerships business to among the elite in global football through best-in-class deals with the world's biggest brands.
Property
Pittsburgh Penguins
FSM evaluated and drove the purchase of the Penguins in 2021 and has since fully integrated the team's sales operation to accelerate revenue growth across the franchise.
Property
RFK Racing
After FSG acquired a stake in RFK Racing in 2007, the team has worked with FSM to fully align sales efforts, resulting in significant partnership growth on and off the track.
Property
Boston Common Golf
One of six inaugural teams in TGL's tech-forward golf league. FSM brings 20 years of sponsorship sales experience to all of Boston Common Golf's commercial needs.
Property
NESN
From linear broadcast to a pioneering DTC offering, FSM supports NESN with advertisers looking to break into Boston's deep sports market.
Property
SportsNet Pittsburgh
Acquired in 2023, SportsNet Pittsburgh is home to Penguins hockey and Pirates baseball. FSM partners with the network on in-studio and broadcast advertisers.
Property
MGM Music Hall at Fenway
Opened in 2022, the 5,000-capacity MGM Music Hall at Fenway Park is managed by Fenway Music Company, a joint venture between FSM and Crossroads Presents.
Property
Citizens Live at The Wylie
Opening October 2026, Citizens Live at The Wylie is a 4,500-capacity state-of-the-art music venue across the street from PPG Paints Arena in Pittsburgh.
Partner
LeBron James
In 2011 FSM entered a long-term deal with LRMR Ventures to secure exclusive global marketing and sponsorship opportunities for the four-time NBA Champion — extended in 2022 into a lifetime partnership.
Partner
Fulwell
FSM is an investor in Fulwell, a global entertainment group creating premium content, DTC platforms, and strategic partnerships across LA, London, and New York.
Partner
PGA TOUR
Following Strategic Sports Group's investment into PGA TOUR Enterprises — led by Fenway Sports Group — FSM advises on strategic projects and revenue-generating initiatives.
Partner
Rajasthan Royals
FSM’s global sales portfolio includes the Rajasthan Royals, one of the most innovative franchises in the Indian Premier League (IPL). FSM serves as a strategic sales partner for the Royals, representing North American brands seeking to unlock partnership opportunities within the rapidly growing sport of cricket.
Partner
Pro SHOP
Alongside FSM’s growing golf offering, FSM works with Pro Shop as a strategic sales partner. Pro Shop owns and operates some of the world’s most influential golf media brands, connecting millions of passionate golfers through content, community and culture while helping brands meaningfully enter and engage within the evolving golf landscape.