Strategic Partners
In April 2011, FSM entered a long-term deal with LRMR Ventures, the management company for four-time NBA Champion LeBron James to secure exclusive, global marketing and sponsorship opportunities for James – a deal that was extended in 2022 into a lifetime partnership.
As an investor in Fulwell, FSM supports their mission to celebrate, champion and create stories and experiences that drive the conversation. Fulwell is a global entertainment group creating premium content, direct-to-consumer platforms, and strategic partnerships. With a presence in Los Angeles, London, and New York, Fulwell combines Emmy-winning production with the agility of an independent studio, driving how entertainment is made, distributed, and monetized.
Following the investment into PGA TOUR Enterprises by Strategic Sports Group, a group led by Fenway Sports Group and its principals, FSM will help to advise PGA TOUR Enterprises with respect to strategic projects and other revenue-generating initiatives.
